North Jersey Specialists has been painting and restoring buildings across North Jersey for over 50 years. Owner Rich Lettorale personally manages every job, from commercial buildings and industrial coatings to church steeples and family homes.
With four very different customer types, the site had to make each one feel like the specialty. The homepage splits into Commercial, Industrial, House of Worship and Residential paths, backed by the numbers that matter: 50+ years, 1,000+ projects, licensed and insured.
County pages cover Morris, Sussex, Warren, Passaic and Somerset, a blog keeps the site fresh for search, and an on-site chat assistant answers visitor questions around the clock.
What we built
- Custom design with four service paths: commercial, industrial, house of worship, residential
- County service area pages
- Free quote form and click-to-call on every page
- 24/7 chat assistant for visitor questions
- Project gallery and blog
- Sticky mobile call and quote bar
